Case study
Production, publishing, and audience growth for an award-winning digital series.
A series carried from set life into a wider public life.
BLOOMERS started as a crew role and became something closer to stewardship. What began on set widened into production, publishing, marketing, and publicity, with the work focused on helping the series grow without losing the wit, closeness, and emotional specificity that made its world feel alive.
Section 01
The work began on the crew, in the kind of small production where trust accumulates quickly and roles stop staying in their lanes. BLOOMERS had that feeling: close-knit, improvisational, and deeply invested in its own world.
Section 02
As the series kept moving, so did the role. What started in sound widened into associate producing and then into responsibility for the series' outward life: publishing, social channels, digital marketing, and publicity. The work became a way of carrying continuity between what was being made and how it met people.
Section 03
The second season created an opening to think bigger about audience without treating the show like a flattened product. Website surfaces, publishing rhythms, and social materials were shaped to extend the tone of the series and keep the world of the show feeling lived in.
Section 04
That care translated into real scale. The YouTube audience ultimately grew from 80 subscribers to 60,000 subscribers and 50 million views, giving the series a reach far beyond its original size while keeping the work rooted in its own voice.
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