Case study
Launch creative across web, campaign, display, and motion for an LGBT+ luxury travel brand.
A launch system built to give the brand character, coherence, and momentum from the first impression onward.
VACAYA came to market with an ambitious digital-first strategy and a need to feel fully formed from the start. The work covered visual treatment, web and email design, social assets, display advertising, and launch video, building a cohesive brand presence across discovery, booking, and campaign touchpoints.
Section 01
VACAYA was introducing a service-led offer to a market that had long been underserved and visually predictable. The brand needed to feel contemporary, aspirational, and clear at the same time, with enough consistency to hold together across a fast-growing set of destinations, offers, and communications.
Section 02
One of the first assignments was developing a signature treatment for the photography. Applied across stock, destination, and custom-shot imagery, it gave the brand a more atmospheric, cinematic feel and helped disparate assets read as part of the same world.
Section 03
With the broader site layout largely set by the external agency team, the work centered on how the brand lived inside that system: homepage moments, offer pages, email design, and supporting digital materials. The focus was on carrying a singular point of view through each surface, so the experience felt unified and considered at every touchpoint.
Section 04
The same language extended into faster campaign formats through custom display units and launch video. Ads were built for standard IAB placements across Google AdWords and private publishers, while video assets gave the master brand and each charter vacation a clear point of entry without breaking visual continuity.
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