Case study
Digital materials, social strategy, and communication design for a global education brand.
A communications system built to help information move clearly across audiences, formats, and contexts.
At IELTS, the work sat between institutional communication and audience growth: digital guides, presentation systems, campaign materials, and social storytelling for educators, partners, and test takers across international markets. The emphasis was clarity under complexity, giving dense information a cleaner structure and a more usable public face.
Section 01
IELTS communicates with institutions, higher education professionals, and prospective test takers across regions and channels. The work needed to preserve the authority of the organization while making the material easier to absorb, present, and use.
Section 02
Much of the source material began as dense, print-led information. Guides and supporting assets were translated into more flexible digital formats, including the IELTS Scores Guide, so reference material could move more naturally across screens, presentations, and live educational settings.
Section 03
Presentation work focused on giving complex information better pacing and clearer hierarchy. In the IELTS Workshop keynote, text-heavy slides were broken into cleaner sequences, helping speakers move through dense material with more rhythm and less friction.
Section 04
Social content extended that same concern for clarity into a more human register. A channel-based strategy was developed for a growing international audience, including the Natalia Arias feature profile and related content created in collaboration with director Matt Palazzolo. The result was institutional communication that felt more direct, more specific, and easier to connect with.
Before / After
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