VACAYA has a voracious appetite for video. At its launch, VACAYA announced 3 full charter vacations. Each needed its own key video promotion, in addition to a full brand overview.
The challenge: the cash-strapped start-up team needed to convey the sentiment of their luxe vacations without investing in luxe production costs. Many hours of research involved in our library and work with key partners to curate media appropriate to create the excitement leading up to VACAYA's inaugural vacations and the lush relaxation of the destinations.
With a digital-first approach to marketing the team needed to stand out in the timeline.